Our Focus in North America

North America has a diverse array of wildlife species and is home to an estimated 457 mammals, 914 birds, 662 reptiles, more than 300 amphibians, and 4,000 known arachnids.

North America is famous for its many carnivores, like bears, wolves, foxes, coyotes, and cougars (mountain lions). They make up keystone species for their ecosystems, but many of them are endangered.

The North American region is rich in biodiversity and is home to species not seen anywhere else, which makes it important for researchers and its inhabitants alike.

Project Peril in North America Map

Preserving and Documenting the Madrean Pine-Oak Woodland Biodiversity Hotspot

One Signature Program of Greater Good Charities, Madrean Discovery Expeditions, is dedicated to exploring, studying, and protecting the Madrean Archipelago, a series of unique ecosystems that range from New Mexico and Arizona to Mexico. Throughout the year, groups of uniquely qualified and multinational participants come together to record the flora and fauna of this incredible region, focusing on the vastly understudied region of Sonora, Mexico. This information is then stored in an open-source database for the world to share, study, and use to preserve these ecosystems forever.

Protecting Apex Predators with Project Wildcat

Project Wildcat, another Signature Program of Greater Good Charities and in partnership with Primero Conservation, works with the ranchers of Sonora to cohabitate peacefully with the majestic jaguar and other endangered species. The program’s hands-on approach teaches ranchers enhanced cattle management techniques and provides related infrastructural improvements that limit the cattle’s grazing range, like fencing and water systems. This process provides a more prosperous livelihood for the rancher while protecting the cattle from predation by jaguars and other apex predators. This then keeps the big cats safe from retaliatory killings by the ranchers, and shields the wildlife’s natural habitat from degradation caused by cattle grazing.

In conjunction with similar conservation efforts in the region by the Northern Jaguar Project and other organizations, there are now 58,240 acres of protected wildlife corridor that is considered “jaguar friendly”.

Project Wildcat uses wildlife camera traps around Sonora, Mexico to document endangered species in the area. Our cameras have captured not only jaguars and ocelots, but also wolves, birds, white-tailed deer, bears, and more!

Endangered Species in This Area


In the US alone, birds play a critical role in controlling insect pest populations on commercially valuable crops, estimated to be worth millions of dollars. Unfortunately, over the past 50 years, the US and Canada have lost close to 3 billion birds. Through our program, we are building natural refuges for local birds to have access to food and shelter.


With your support, we work to educate ranchers, developing land-management methods that keep cattle and big cats safe. Together, we’ve established a protected 34,000 acre wildlife corridor for jaguars and other big cats like ocelots, bobcats, and mountain lions. Wildlife cameras have photographed six individual jaguars on the land, including a mom and her cub!


More than 1,300 bat species across the globe pollinate and fertilize crops, and consume vast amounts of harmful insects. Bats are an important part of our ecosystem and we couldn't live without them. With your help, we fight against habitat destruction, as well as support education to reduce conflict with humans.

Become a Protector

Join our community of sustaining members and your recurring gift will protect endangered species and their habitat, month after month.

Save the Bee

Globally, bees are the most important pollinators. With your support, we help feed bees in regions devastated by natural disasters.

Plant a Tree

We work with our partners around the world to combat habitat loss and plant trees where they are most needed. Join us!